Going through a stern test of financial crisis, guided by the core theory of doing well every day, creating more value for the clients, Guangbo having about 20 years' enterprise operation experience worked well on "Three Character Classic", independent innovation, own brand and self-channel, aiming at both ends of "V" curve, looking for high added value of industrial chain, trying to find a new way under the current complicated economic situation.
"Three Character Classic" on independent innovation
After financial crisis erupts, Guangbo creatively put forward "oceangoing theory", that is, China"s private economy should say farewell to "beachhead" ( extensive development), start from demand reforming, develop new markets with new products, take sustainable way of independent research and development.
Guangbo will make full use of this opportunity, through various ways of integrating factories, cooperation and exchange, and brand exportation, strengthen the cooperation and communication with famous stationery brand in different countries and regions, enhance own designing ability, manufacturing ability and market exploring ability, strengthen technical transform and industrial upgrading, gradually market to international high-end stationery with own brand and independent innovation.
Meanwhile, Guangbo constantly increased the investment, had restructuring and upgrading, marched toward nano metal materials industry. Gradually change from labour-intensive enterprise to technology enterprise, through constant pursuit of originality, created another masterpiece in transformation and upgrading, and industrial restructuring.
In 2009, Guangbo spent nearly 100 million yuan transforming and upgrading several nano production lines, as well as importing 16 most advanced nano metal materials production line in the world. By then, annual capacity of Guangbo's nano metal materials will reach 400 ton. Among which the output of high-end nickel powder has accounted for 15% of world output, becoming the national biggest and the world's second largest high-end nano metal materials manufacturing enterprise.
"Three Character Classic" on own brand
In oceangoing era, Guangbo thought only depending on high added value brand operation, enterprise can gain maximum profits. The orientation of the brand is the orientation of made-in-China. To develop own brand, at present, Guangbo has established marketing companies in America and Hong Kong, nearly 20 general agents or authorized general distributors in Europe, Southeast Asia, North America and Middle East, and has very stable cooperation with global stationery suppliers like World Top 500 enterprise STAPLES and Disney.
In 2009, Guangbo has registered new logo "KINBOR" in over 20 countries and regions in Europe and
"Three Character Classic" on self-channel
To make direct contacts with target market,set up sales access, have a zero-distance contact with clients and market, Guangbo will do its homework at the aspect of export channels construction.
Export will gradually set up exclusive operation system, directly set up sales branches in Europe and
Domestic sales will continue to extend horizontally and longitudinally dig deep into channel building project, intensifying the efforts on market exploitation. Up till now, Guangbo newly-developed wholesale market has over 300 direct contract clients, established 10 joint branches, 10 joint offices, over 800 image building terminal and 1500 secondary clients signed a tripartite agreement.
