Through transformation, traditional industry also can be reconfigured to green environment-friendly high-technology industry. Guangbo Group played a pretty battle through insisting on sustainable environment-friendly industry development.
Although forty percent of global stationery products are made in China, stimulated by financial storm, many enterprises compressed cost, stationery purchasing declined 30% to 80%, causing difficulties erupt centrally, let industry sources suffer a lot. Through dedicating to the research and development of environment-friendly products, relying on competitive products with more differentiation, higher price-performance ratio and better quality, Guangbo Group gained a new round of development in the crisis.
In recent years, most studies found, with environmental consciousness gradually filtering into people's minds, especially in Europe and
Aiming at this case, Guangbo has already launched eco-friendly concept products. Not only especially set up environment-friendly products R&D group, having lots of market research and visiting dealers, but went to over ten countries like
At present, in the effects of large technical team, Guangbo committed itself to developing environment-friendly products according to the demand in overseas markets. Every day it can develop 30 kinds of new products. Such as culture administration series taking Korean imported PP particle as raw material, together with the same supplier of chewing gum, various folders, brochures and file boxes are famous for no smell and non-toxic. Its self-developed soy ink is used in developing children’s educational products. Its albums and stationery gifts have the characters of safety, nontoxic and edible.
Product environmental protection, material is the highlight. To ensure the quality of material, Guangbo worked out the strict supply chain of environment-protective raw materials, formulated the related standards of purchasing environmental materials towards upstream and downstream suppliers, and planned to set up recycled paper mill through multiple collaboration, ensured the stable supply of raw materials. Meanwhile, enterprise also established long-term cooperative partnership with R&D organizations at home and abroad, had technical exchange and discussion, self-developed multiple environmental protecting high-tech products like bamboo paper, reed pulp paper and stone paper, and would apply them into product development.
Now, Guangbo has explored a special area for environmental protective products in its diversified sample showroom. Here, with various raw materials, environmental-friendly products also have the “fashion show”. Crumpled reed deckle-edged paper, with the grinding stone as main raw material, can make paper without cutting down trees, which is very environmental. Due to stone paper’s characteristics of good toughness, waterproof, hardness and burning-free, Guangbo also developed line products such as gift bags. The books, albums and notebooks using old newspaper, cotton and bagasse as raw materials are even popular with foreign buyers.
Taking a way of sustainable development of environment-friendly industry let Guangbo taste the sweetness. This year, the export growth rate of Guangbo environmental-friendly stationery products is higher than 20 percentage points compared to the common products. According to estimates, Guangbo can save 48,000 cubic meters wood a year, equal to 160,000 mature trees being less cut down annually.
Guangbo Group President Wang Liping said, "With the development of in modern society, the indicator to measure an enterprise is not only the profit. How to assume a responsibility towards society is the important content that modern enterprise development that should consider. Environmental protection is one of the contents that enterprise undertakes social responsibilities. Meanwhile, it will be enterprise's future business opportunity."
