On June 27, Guangbo Group senior leaders and about 400 dealers from across the country got together, discussing Guangbo development plan, withdrawing its curtain of Guangbo Group 2009 marketing annual meeting with the theme of gathering of the talented and able and rising against trends.
Leaders like Yang Li, chairman of
At the meeting, Wang Junping, general manager of Guangbo Group Stock company, first addressed. He showed, "Looking back the four-year course of marching to domestic market, Guangbo has realized the change from paper products manufacturer to integrated stationery supplier, completed the multi-tier channel structure between department stores and supermarkets and wholesale market from previous department stores and supermarkets access. Thanks a lot for each dealer's support and hard-working all the time. Now "Guangbo stationery" brand has already entered the lineup of integrated stationery supplier first brand from the domestic market. Realized the great stride from several dozen dealers to now having over 500 dealers, from over 200 products to the product line with five series and thousand products. Look forward to Guangbo's future developing object, hope dealers and Guangbo can pull together in times of trouble, make the new prosperous again."
Later, Professor Li Yiping and Chairman Yang Li made the speech respectively, exploring China stationery enterprise future developing road from own sphere of learning. Guangbo Group President Wang Liping made the theme speech on creating
He said, China stationery enterprises at present face the international environment like European and American countries' needs on stationery have fallen off sharply, the upsurge of stationery in emerging nations like India, the change of purchasing habit of European and American countries, and domestic current situations like low concentration ratios of China stationery enterprises, the overall processing technologies and quality are behindhand, at present distribution firms with mighty consumer brands and sufficiently large scale are still to come.
How to realize stationery industry break through? He thought establishing inter-industrial value chain alliance, through the platform of capital, creating one value community would effectively expand the total customer value, reduce customer total cost, enhance customer delivered value, so as to strengthen enterprises' competitiveness. This is a way for the stationery industry to innovate and develop.
Referring to Guangbo future domestic sales strategy, he showed, Guangbo would through playing its role of brand operator with basing on development and marketing, through the union with suppliers, by its professional production to enhance product value and reduce money cost, through the union with dealers, by its professional service to lift service value and personnel value, through the union with the fourth party logistics, by its convenient channel advantage, reduce time cost and physical strength cost, so as to realize the final target of mutually benefit of both sides.
At last, he showed, this dealer general meeting provided a good opportunity for Guangbo to create multi-wining situation. Guangbo will always adhere to the general strategic thinking of doing well each day, creating values for customers, link closely to user's needs. Through the closely cooperate with vast channel partners, share together, win our way together. Take strong research and development strength in the field of technology as backing, by the marketing internet platform organized by many excellent dealers, bring customers diversified products with different needs, lift the new page of enterprise take-off and create splendence.
